The audience Who Define Luxury

Our audience values rarity, quality, and craftsmanship—and they seek experiences, products, and services that reflect their elevated tastes.

Connecting You with the World’s Most Discerning Audiences

OUR HIGH-NET WORTH AUDIENCE

With an average household wealth of $3.2 million and an impressive average home value of $2.9 million, our audience embodies the pinnacle of affluence. Their average household income of $670,000 and median age of 35 reflect a dynamic, high-earning demographic with the means and motivation to invest in luxury products and experiences.

automotive

Our audience has a high preference for sports cars brands highlighting luxury, performance, and cutting-edge technology: Porsche, Ferrari, Lamborghini, Mercedes-Benz + More. Average Autos Owned: 3 or More

Aviation Audience 

24.6% Ultra Affluent Households. Private jet owners, yacht owners, CEOs, and celebrities. 45% Read In-flight magazines. 18% of readers own or lease a private aircraft. 30% have used private planes for travel within the last year. 5% own business jets, primarily used for both personal and business travel.

Marine Audience

Our readers aren’t browsing — they’re buying. From CEOs to collectors, our audience is passionate about the marine lifestyle and ready to invest in world-class vessels and services. 9.3% of readers own or lease a private yacht 40’ or larger. 42% Sail.

Real Estate Audience

24.6% Ultra Affluent Households Private jet owners, yacht owners, CEOs, and celebrities. Real Estate Investors: High-net-worth individuals and Investment groups. AVG Home Value: $3.5 Million. 62% of Customers Own 2 + Properties. 40% Properties are on the water and coast. 38% of the customers own at least one vacation home

Lifestyle Audience

47.7% Affluent Travels. 45% Fine Dining. 25% Specifically travel for golf events and holidays. 40% Engage in adventure travels such as safaris or mountain climbing. 60% Travel for major concerts or sports events. Our Customers spend an average of 40 days per year on vacation, significantly higher than the national average.

Be Our Client

A decade ago, we founded Melinda with the goal of creating meaningful digital experiences that connect with people.