Integrated Strategy: From Print to Digital to Social – Reaching the Ultra-Affluent Consumer

In today’s media landscape, reaching high-net-worth individuals demands more than just digital impressions. Luxury brands must deliver a cohesive, multi-platform experience—one that spans the tactile beauty of print, the speed and precision of digital, and the community-driven engagement of social media. At duPont REGISTRY, we offer an integrated advertising strategy that leverages print, digital, programmatic, social, email, and video to reach the ultra-affluent across every touchpoint.

Print’s Enduring Power in the Luxury Space

Despite the dominance of digital media, print remains a cornerstone of luxury marketing. Why? Because luxury buyers value craftsmanship, attention to detail, and exclusivity—qualities that are reflected in every page of duPont REGISTRY magazine.

• Tactile Experience: High-end print publications offer a sensory experience that digital simply can’t match. Thick paper stock, premium finishes, and bold visuals create a lasting, luxurious impression.
• Long Shelf Life: Unlike fleeting digital ads, our print magazine is displayed, revisited, and shared over time—especially in VIP lounges, private offices, and collectors' homes.
• Elite Distribution: duPont REGISTRY is not your average magazine. It's strategically placed in over 350 FBOs (private jet terminals), NBA and NFL locker rooms, Fortune 500 executive offices, premium & exotic dealerships, and affluent zip codes across the country. This ensures your brand message reaches an audience of ultra-high-net-worth individuals precisely where they live, work, travel, and play.
• Trusted Environment: With over 40 years of credibility, duPont REGISTRY offers a curated editorial space where luxury brands sit alongside the world’s most desirable cars, yachts, watches, properties, and experiences—building trust by association.

Precision Digital Advertising Tailored for the Luxury Market

To complement the elegance of print, our digital advertising solutions provide precision, scale, and performance. Whether you’re launching a new supercar or promoting a high-value real estate listing, we offer tailored options to reach your exact audience.

• Programmatic Display: Leverage intelligent audience targeting across the web, mobile, and apps to reach users based on behavior, demographics, and intent.

• High-Impact Banners: Grab attention with standard and rich media banners across duPont REGISTRY’s digital platforms. From classic display units to interactive and video-enabled rich media, our banner placements deliver premium visibility and dynamic brand storytelling tailored for a luxury audience.

• Custom Native Units: Blend your message into our editorial ecosystem through sponsored content, featured listings, and Takeovers designed to drive action without disrupting user experience.

Email & Newsletter Marketing to the Ultra-Affluent Inbox

Email remains one of the most effective channels to engage high-net-worth individuals—when it’s done right. With our segmented database of buyers, collectors, and decision-makers, we help brands land directly in the inboxes that matter most.

• Curated Audience: Target verified subscribers with a proven interest in luxury cars, private aviation, high-end real estate, yachting, and luxury lifestyle.

• Branded Email Blasts: Send dedicated campaigns to promote a product launch, exclusive event, or seasonal offer—driving traffic and conversions.

• Newsletter Integrations: Feature your brand within our daily and weekly newsletters, including duPont REGISTRY Discovery, to align with editorial content and ensure consistent visibility.

Why an Integrated Strategy Matters

The most successful luxury campaigns don’t live on a single channel. They’re part of a full-funnel, multi-platform experience that moves the right audience from awareness to engagement to action.

At duPont REGISTRY, we help you build that journey—combining the lasting impact of print with the agility of digital and the intimacy of social and email. Whether you're selling exotic cars, chartering jets, or launching a luxury service, we’ll make sure your message gets in front of the right audience—everywhere they are.