Every August, Monterey Car Week transforms California’s Central Coast into the epicenter of automotive luxury. From the prestigious Pebble Beach Concours d’Elegance to exclusive unveilings, auctions, and private events, this week is more than just a celebration of rare cars—it’s a magnet for the world’s wealthiest collectors, investors, and influencers.
For luxury brands and high-end businesses, there’s no better moment to advertise than during Monterey Car Week—and no better platform to do it with than duPont REGISTRY.
Reach a Hyper-Targeted, High-Net-Worth Audience
duPont REGISTRY has been synonymous with the luxury lifestyle since 1985. During Monterey Car Week, our platform experiences a significant spike in engagement—driven by affluent automotive enthusiasts, collectors, and luxury buyers who actively browse for more than just cars.
From supercars and private jets to luxury estates and fine timepieces, this audience is ready to discover—and invest in—the best.
Our Audience by the Numbers:
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Average Household Wealth: $3.2M
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4M+ AVG Monthly Pageviews
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90 + Digital Subscribers
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7M + social media followers
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Located in 350+ FBOs
- 102K Monthly Readership
Amplified Exposure Across All Channels
Advertising with duPont REGISTRY during Monterey Car Week isn’t just a placement—it’s an integrated campaign across our most powerful platforms.
Your ad can appear in:
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Our September Pebble Beach Issue
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Sponsored Articles on our News site
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duPontREGISTRY.com banner placements
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Branded social content across Instagram, Facebook, and X (formerly Twitter)
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Sponsored editorial coverage and product features
Association With Prestige & Proven Legacy
When you advertise with duPont REGISTRY, you're not just buying space—you’re aligning with a name that collectors, brokers, and luxury enthusiasts trust.
During Monterey Car Week, we partner with the best in the business—from OEMs to bespoke builders—and being featured alongside these brands elevates your credibility instantly.
You Don’t Have to Be There to Win There
Even if you’re not physically activating on-site in Monterey, duPont REGISTRY ensures your brand is in the mix. Our digital-first presence lets you ride the momentum of Car Week from anywhere in the world.
Ready to Shift into Gear?
Whether you’re listing luxury inventory, promoting an upcoming launch, or introducing your brand to a new audience, Monterey Car Week is the moment—and duPont REGISTRY is your advantage.
