brabus
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IIMAGE SOURCE: duPont REGISTRY Magazine & Brabus
ENGINEERED FOR EXCELLENCE. BUILT FOR THE EXTRAORDINARY.
Founded in 1977, BRABUS is a world leader in high-performance engineering, bespoke design, and automotive luxury. Headquartered in Bottrop, Germany, the brand has evolved beyond its origins as a Mercedes-Benz tuner into a global luxury mobility powerhouse. From transforming Mercedes-AMG and Maybach vehicles into one-of-a-kind masterpieces to developing the BRABUS Marine Shadow range in collaboration with Axopar, the company blends uncompromising performance with refined craftsmanship.
Every BRABUS creation embodies precision, individuality, and innovation — tailored for those who demand more than perfection. Beyond automotive and marine excellence, BRABUS continues to redefine the boundaries of luxury lifestyle through ventures such as BRABUS Luxury Island, an exclusive concept destination that embodies the brand’s signature spirit of sophistication and adventure.


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The partnership between BRABUS and duPont REGISTRY unites two icons of the luxury automotive world, each recognized for their commitment to excellence, performance, and exclusivity. Through this collaboration, BRABUS connects directly with duPont REGISTRY’s affluent audience of collectors, enthusiasts, and buyers who value artistry, precision, and innovation. Leveraging duPont REGISTRY’s multi-platform ecosystem — spanning print and digital — the partnership amplifies brand visibility and engagement, positioning BRABUS not only as a pinnacle of engineering mastery but as a cornerstone of the modern luxury lifestyle. |
PREMIUM PUBLISHING
BRABUS is prominently featured across duPont REGISTRY’s print network, with full-page and multi-page spreads showcasing its latest high-performance builds and bespoke design achievements. Appearances in the Dealer Directory align BRABUS alongside the industry’s most respected marques and collectors, reinforcing its position as a leader in both innovation and craftsmanship. Each feature captures the essence of the brand’s engineering excellence and design precision — appealing to the most discerning automotive connoisseurs.
brabus x duPont REGISTRY: Digital Campaign Overview
Digitally, BRABUS achieves premium visibility through rich media banner placements across duPont REGISTRY’s digital network. These high-impact creatives immerse users in the BRABUS experience, showcasing its automotive and marine lines in a visually dynamic format that drives engagement and brand recognition among an elite audience of luxury enthusiasts.

