Mclaren
Premium Publishing
Front Cover Sponsorship
Digital Reach
Targeted Newsletters
Experience Performance. Redefine Luxury.
McLaren Automotive, the renowned British manufacturer of luxury, high-performance sports cars, has been a dominant force in the automotive world since its founding in 1963. With its North American headquarters located in New York City, McLaren manages an exclusive network of dealerships across the United States and Canada, offering enthusiasts access to a stunning lineup of supercars known for their innovative engineering and cutting-edge design. Beyond just car sales, McLaren fosters a vibrant community through exclusive events and driver clubs, celebrating its heritage of speed, precision, and unparalleled driving excitement.
SEPTEMBER 2025
AUGUST 2024
Over the years, McLaren has collaborated with duPont REGISTRY on several high-impact campaigns, showcasing the brand’s latest models, limited editions, and bespoke experiences. Each campaign reinforces McLaren’s commitment to innovation, performance, and elite automotive lifestyle.
Front Cover Position
The centerpiece of McLaren Automotive's campaign was securing the front cover for both the newsstand and subscriber editions of our magazine. The covers featured the new Artura Spider and the 750S Le Mans, allowing McLaren to showcase these extraordinary vehicles to both dedicated readers and casual newsstand passersby nationwide. By featuring both models on prominent covers, McLaren was able to highlight multiple aspects of their engineering excellence and design, ensuring prospective buyers could experience the full scope of McLaren’s performance and innovation.
McLaren x duPont REGISTRY: Digital Campaign Overview
McLaren leveraged duPont REGISTRY’s full suite of digital solutions to reach and engage luxury car enthusiasts. From rich media banners and interactive video placements to branded content articles, dedicated email blasts, and targeted social media posts, McLaren showcased the Artura Spider and 750S Le Mans across multiple channels. This multi-touch approach highlighted key vehicle features, captured audience attention, and reinforced McLaren’s position at the forefront of performance and luxury.
