The Ghost Series II and its Black Badge twin show us how an ultra-luxury sedan evolves and why it must keep refining itself.
Our First Drive Review: 2025 Rolls-Royce Ghost Series II
- "Developed alongside the expansion of the marque’s customization arm, the aptly named “Bespoke,” the Ghost Series II has evolved from an ultra-lux sedan into a $500,000 platform for personalization and self-expression."
- "Instead, like the Cullinan Series II, the new Ghost and its Black Badge twin incorporate an updated tech suite, à la Spectre, styling that strays from RR’s old-timey aesthetic and, crucially, truly limitless customization options. This isn’t a refresh; it’s a philosophical shift."
- "However, the Series II’s extras go beyond the physical, as it now incorporates the digital cluster, a high-res central display, and a glass-paneled dashboard that debuted in the Spectre. As such, its digitized instruments can now adopt a variable color scheme that complements the rest of the vehicle, while a small Spirit of Ecstacy statue sits enclosed below an analog clock."
- "As such, the Ghost Series II evolves beyond a luxurious sedan into a platform for personalization and self-expression because it has to. Whether its customers are traversing narrow roads in the south of France or cruising anywhere else in the world, Rolls-Royce sees the future of the ultra-lux space characterized by experiences that are truly bespoke."
2025 Rolls-Royce Ghost Series II Gallery
The 2025 Rolls-Royce Ghost Series II: A Platform for Personalization and Self-Expression
The 2025 Rolls-Royce Ghost Series II represents more than just a luxury sedan; it embodies a transformative shift in ultra-luxury craftsmanship and customer engagement. Anchored by Rolls-Royce’s renowned legacy of engineering excellence and refinement, the Ghost Series II elevates its offering through an unparalleled focus on bespoke customization. With prices often exceeding $500,000, it’s a canvas for individuality, enabling owners to infuse their vehicles with personal expression and meticulous attention to detail.
At its core, the Ghost Series II retains the mechanical brilliance of its predecessor, including the iconic 6.75-liter twin-turbocharged V12 engine, sophisticated suspension systems, and satellite-aided gear shifts. However, its evolution lies in its reimagined philosophy. From unique design elements like the striking Black Badge door handles to intricate interior materials crafted by artisans, the Series II seamlessly blends tradition with innovation.
The customization options are virtually limitless, guided by the brand’s “Bespoke” division. Every car reflects the client’s vision, whether through handcrafted details, specialized finishes, or groundbreaking technology like digitized instruments and Bespoke Audio systems. As Rolls-Royce Head of Bespoke, Phil Fabre de la Grange, explains, this dedication to individuality is what defines the modern Rolls-Royce experience.
Driving through the scenic roads of Provence, the Ghost Series II delivers unmatched comfort and sophistication. Yet, it’s more than just a car—it’s a statement of personal identity, a philosophical leap that positions Rolls-Royce at the forefront of the ultra-luxury market. By prioritizing personalization, craftsmanship, and a modernized aesthetic, the Ghost Series II heralds a future where exclusivity and self-expression define the ultimate automotive luxury.
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