duPont REGISTRY Group, a leading force in the world of exotic and luxury automobiles, is thrilled to unveil an exciting rebrand that ushers in a new era of sophistication, innovation, and influence. With a rich history of connecting passionate buyers and sellers of the finest automobiles, this rebrand signifies a significant milestone in duPont REGISTRY Group's illustrious journey.

The transformation began with the recent appointment of CEO Antoine Tessier, who brings with him 12 years of experience from the esteemed French luxury conglomerate, LVMH Group.

Today, duPont REGISTRY Group is delighted to announce the addition of Mike Guy as Director of Editorial and Events. With an unwavering passion for cars and an impressive career as an editor and journalist, Mike is the perfect fit to pen the next chapter of duPont REGISTRY Group's story. He has a remarkable track record of successfully relaunching brands and joins us from Road & Track, where he played a pivotal role in repositioning the brand as a luxury offering, refining the auction platform, and introducing a series of high-end road rallies.

“We’re thrilled to have Mike spearhead the rebranding of our esteemed publication duPont REGISTRY and support the editorial strategy for our auction platform Sotheby’s Motorsport,” says Antoine Tessier, CEO of duPont REGISTRY Group. “His profound track record advising and guiding editorial will be paramount in our success as we continue building our luxury automotive ecosystem.”

With a childhood filled with motocross racing and local spec racing series, Mike brings a wealth of automotive experience to his role as Editor of duPont REGISTRY Group. Previously, he made a name for himself as the founder of Time Inc.'s online automotive brand, The Drive, and as a top editor at Maxim and Details. His career highlights include serving as Hunter S. Thompson's assistant, enduring waterboarding by Blackwater operatives, and even earning a spot in the prestigious Best American Sports Writing anthology. Based in both New York's Hudson Valley and Miami, Mike's diverse background and fresh perspective make him a valuable addition to the duPont REGISTRY Group team.

CONNECTING PASSION WITH INNOVATION

For nearly four decades, duPont REGISTRY has been the premier destination for luxury automotive enthusiasts, enabling billions of dollars in transactions and connecting countless buyers and sellers across the globe. This extraordinary legacy is set to be enhanced with the expansion of the duPont REGISTRY Group, an opulent ecosystem tailored to the sophisticated automotive lifestyle. The duPont REGISTRY Group seamlessly merges culture, community, and commerce at the intersection of cutting-edge technology and digital platforms.

Furthermore, Sotheby's Motorsport, an innovative auction platform for 21st-century sports, exotic, and luxury vehicles, will deliver the ultimate online luxury experience. The platform is meticulously designed to combine the finest elements of live and online auctions, prioritizing unparalleled customer service and protection.

“This evolution of duPont REGISTRY is already underway, and we unveil more new products, our brand will reach more buyers and sellers of the world’s finest automobiles,” says Mike Guy, Director of Editorial and Events for duPont REGISTRY Group. “This transformation reaffirms our commitment to unparalleled quality, and it also introduces our customers to new and exciting ways to effortlessly engage with the luxury automotive marketplace.”

RAISING THE BAR IN THE LUXURY AUTOMOTIVE MARKET

Building upon a rich history of undeniable achievements, duPont REGISTRY Group is poised to dominate the luxury automotive lifestyle ecosystem. With a steadfast commitment to constant innovation, the group will offer unparalleled member experiences, exhilarating rallies, and global opportunities, all aimed at captivating its ever-growing community of passionate car enthusiasts. This rebranding effort serves as a testament to duPont REGISTRY Group's unwavering dedication to staying ahead of the curve and appealing to the discerning tastes of the next generation of luxury car buyers.

For media inquiries, please contact:
media@dupontregistrygroup.com

About duPont REGISTRY Group
At the core of the Driven Lifestyle division resides the duPont REGISTRY Group, an unparalleled luxury ecosystem that embodies the essence of the high-end automotive lifestyle. Crafted by industry titans in the world of luxury automobiles, the duPont REGISTRY Group fosters a dynamic community of hundreds of thousands of members, nurtured over a remarkable span of nearly four decades. Its impressive portfolio comprises duPont REGISTRY, Sotheby’s Motorsport, Canossa Events, Cavallino, and FerrariChat.

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